The Story Behind KV
Kravchenko Viktoriia, KV is more than just a sportswear brand – it’s a movement. Can you tell us what inspired you to create it?
Absolutely! As a lifelong athlete and a Master of Sports in Athletics, I’ve always understood the importance of quality sportswear. However, I wanted to create something that goes beyond functionality – a brand that truly empowers women, inspires confidence, and encourages an active and fulfilling lifestyle. In 2019, I took the leap and launched KV, driven by my passion for movement, performance, and style. I wanted every woman wearing KV to feel strong, beautiful, and unstoppable.
What sets KV apart from other sportswear brands?
KV is about more than just clothing – it’s about community, energy, and self-empowerment. Our designs combine high-performance materials with a stylish, feminine aesthetic, ensuring women feel confident whether they’re training, running errands, or simply embracing an active lifestyle. But beyond the fabric, we focus on creating a movement. KV is for women who uplift each other, challenge themselves, and live with purpose. When you wear KV, you’re not just wearing sportswear – you’re becoming part of a team that supports and motivates you every step of the way.
How do your personal experiences as an athlete influence KV’s design and philosophy?
Being an athlete has given me a deep understanding of what women truly need in sportswear – comfort, durability, and performance. But beyond that, I know the mental and emotional strength that comes with sport. KV embodies that spirit – it’s not just about looking good; it’s about feeling powerful, motivated, and capable of anything. Every piece we create is designed to enhance movement, support the body, and inspire confidence.
KV has built a strong community. How do you engage with and empower your customers?
Community is at the heart of KV. We don’t just sell sportswear; we create a space where women connect, support, and inspire one another. Whether it’s through social media, collaborations, or events, we’re always looking for ways to bring our community together. We celebrate our customers’ achievements, share their stories, and encourage them to push their limits – not just in fitness, but in life.
As a female entrepreneur, what challenges have you faced, and what advice would you give to other women starting their own businesses?
Starting a brand from scratch is never easy, but passion and perseverance make all the difference. One of the biggest challenges was building something meaningful while ensuring quality and staying true to my vision. My advice to other women is simple: believe in yourself, stay committed, and never be afraid to take risks. Surround yourself with people who uplift you, and remember that success isn’t just about reaching the top – it’s about the journey, the lessons, and the impact you create along the way.
What’s next for KV? Any exciting plans for the future?
We’re constantly evolving! Our goal is to expand our product line, collaborate with inspiring women, and continue growing our community worldwide. We want KV to be more than a brand – it’s a lifestyle, a mindset, and a movement that empowers women everywhere.
Finally, how can women join the KV movement?
It’s simple – just take the first step! Whether it’s by wearing KV, connecting with us online, or simply embracing the mindset of confidence, movement, and self-love, every woman can be part of this journey. Visit kv.style to explore our collections and become part of something bigger. Let’s inspire and empower each other every day!
Join the Movement.
Instagram @k.v.official__
Website https://kv.style/
Wear the Confidence.
Live the Lifestyle.
