Matiás Concha, former Bundesliga and Swedish national football star, has seamlessly transitioned from sports to luxury real estate. Now a partner at Homerun Brokers in Marbella, Concha brings his competitive drive and team-building expertise to the high-stakes property market, gaining global recognition through Netflix’s Making It in Marbella.
Your professional football career was remarkable, playing for clubs like Malmö FF and VfL Bochum. What lessons did football teach you that you now apply in your business life?
I’m really happy with what I achieved and it gave me great experiences and contacts for life. It taught me how to find focus and reach goals. It also helped me to handle set backs and disappointments. To never ever give up is a must in the world of all sports on the highest level. I think the winning mentality is the best thing I have with me on daily basis.
What inspired your transition from being a professional athlete to becoming an entrepreneur in the luxury real estate market?
I always had an interest in real estate so the step into this world was natural for me. I couldn’t have a 9-17 office job where I sat on a chair all day. I love the fact that no day is like the other and how I help people reach their dream of having a home in Costa del Sol is what drives me every day.
How has your competitive mindset and discipline as an athlete influenced the way you lead Homerun Brokers?
A company is like a football team. A team of characters with different individual skills that you have to take advantage of. Having a healthy locker room where you feel good is key. I think the most important thing in a company is having the right characters and a good environment. Having happy workers makes them want to perform. Having realistic and motivating goals and then aiming to reach them together is what I like in a company.
What motivated you to participate in Netflix’s Making it in Marbella, and how has it impacted your career and the perception of Homerun Brokers?
Having an own show on the world largest platform such as Netflix is of course huge for the company branding and exposure. We have being contacted from people around the world asking us about Marbella and our properties and above all the lifestyle they can get here. I think we helped Marbella to find a good spot on the world map.
What was the most challenging part of being followed by cameras while managing your professional and personal life?
At the very beginning it was special to have a team of cameras and microphones around you and still act natural. With the time you almost forgot about them. It has helped me in the contact with new clients who already feel like they know me which is a good sign and helps the process.
As both an athlete and entrepreneur, what advice would you give to others looking to reinvent themselves after leaving the sports world?
As an athlete we have dedicated all our life to our sport and always felt that within the sport we have our comfort zone. It’s hard to leave the comfort zone and the spotlight sometimes. We just need to understand and believe that we can do whatever we feel like doing and just trust that our mentality that took us and kept us on that level will help us in all other businesses.
Homerun Brokers started with a bold vision 4 years ago: to transform the luxury real estate experience in Marbella. Founded with a fresh approach and a commitment to excellence, we quickly established ourselves as a leader in the market. A major milestone in 2024 was the opening of our flagship office on Marbella’s prestigious Golden Mile, a testament to our growth and ambition. Our innovative strategies and unique perspective on real estate even caught the eye of Netflix, where we were featured in our very own show, Making it in Marbella, highlighting our dynamic approach to luxury living and the Marbella lifestyle.
Homerun Brokers isn’t just about sales – we also specialize in high-end rentals, providing tailored options for both short-term and long-term stays. Additionally, we’ve expanded into Homerun Developments, managing investment projects that blend modern design with premium craftsmanship. Backed by an international team fluent in up to 10 languages, we’re here to connect clients from around the world with exceptional properties while delivering a seamless and unforgettable experience.
Matiás Concha
PARTNER – PROPERTY BROKER
Before diving into Marbella’s dynamic real estate market, Matias had an illustrious 20-year career in professional football, playing in the German Bundesliga and for the Swedish national team, and winning multiple championships with Malmö FF and Djurgårdens IF. Multilingual and worldly, Matias leverages his competitive spirit and negotiation skills to partner with clients, offering them guidance and exceptional service in finding or selling homes in Marbella’s complex property landscape.
